Issue: Good Design

In the mid-1950s, coinciding with the resurgence of German industry, the design world developed a formal language dominated by the watchwords: practical, economical and rational. This quickly spread throughout Europe and became the official doctrine for decades to come.
"Forms follows Function" was the order of the day. The designer's job was to analyze an object in order to eliminate any superfluous features and so attain the maximum degree of functionality.
The idea was to make the product as useful as possible by achieving an optimal performance and ensuring absolute clarity for the user. Ergonomic questions were down to the very last detail.
Braun, the manufacturer of small, domestic electrical apparatuses associated with the Design College of Ulm, be came the standard bearer for this new functionalism.